Content area
Full Text
45-1559 HF5415 2007-7064 CIP Weber, Larry. Marketing to the social Web: how digital customer communities build your business. Wiley, 2007. 230p index; ISBN 9780470124178, $24.95
Weber (global communications specialist and founder, Massachusetts Innovation and Technology Exchange) taps a subject of great interest to marketers-turning social networks into gold. At a time when everyone is connected...