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Time to Aim Lower
Dan Heath, Chip Heath. Fast Company. Boston: Mar 2009. , Iss. 133; pg. 45, 2 pgs

Abstract (Summary)

Maybe you dread filling out expense reports, making a cold call to a sales lead, or giving a long-delayed performance review to TJ (aka "the Crier"). There's a way out of this cycle, and it comes from self-help books. Housecleaning is the most unpleasant part of your everyday existence. There's a surefire way to fight chore inertia. It's called the 5-Minute Room Rescue. Meanwhile, in One Small Step Can Change Your Life, Robert Maurer of UCLA's School of Medicine writes about his patient Julie, a divorced mother of two, who was 30 pounds overweight, depressed, and fatigued. He gave her a challenge: How about if you just march in place in front of the television, each day, for one minute? One minute of low-intensity exercise did nothing to improve her health but everything to improve her attitude. Within a few months, as Maurer slowly stepped up Julie's challenges, her resistance to a serious exercise program disappeared.

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Copyright Mansueto Ventures LLC Mar 2009

[Headnote]
Why tough circumstances call for smaller goals

WHAT DO YOU DREAD AT WORK? Maybe it's filling out expense reports. Making a cold call to a sales lead. Giving a long-delayed performance review to T.J. (aka "the Crier"). You dread it, you avoid it, you procrastinate. You check out Google News instead.

There's a way out of this cycle, and it comes from self-help books. (We read them so you don't have to.) Start by thinking about housecleaning, the most unpleasant part of our everyday existence, other than forwarded kitten emails. Here's a surefire way to fight chore inertia. It's called the 5-Minute Room Rescue, and it was proposed by the FlyLady, a "home executive" turned organization guru. You set a kitchen timer to five minutes. Then you rush to the dirtiest room in your house- the one you'd never let a guest see- and, as the timer ticks down, you start clearing a path. When the timer finally buzzes, you can stop with a clear conscience. Doesn't sound so bad, does it?

The trick, of course, is that the dread is always worse than the thing that's dreaded. So once you start cleaning house, you probably won't stop at five minutes, especially when you see progress. You'll get Big Mo on your side- or at least Big Mop- and an hour later, things will look great. By scaling down the goal- just five minutes!- you can overcome your own inertia.

In One Small Step Can Change Your Life, Dr. Robert Maurer of UCLA's School of Medicine writes about his patient Julie, a divorced mother of two, who was 30 pounds overweight, depressed, and fatigued. He knew that the solution to her problems was exercise. He also knew that talking about thrice-weekly aerobics was likely to get him slapped. So he gave her a challenge: "How about if you just march in place in front of the television, each day, for one minute?"

That was the kick start she needed. One minute of low-intensity exercise did nothing to improve her health but everything to improve her attitude. When she came back for her next visit, she asked, "What else can I do with a minute a day?" Within a few months, as Dr. Maurer slowly stepped up Julie's challenges, her resistance to a serious exercise program disappeared.

We're all used to hearing about stretch goals, and when you feel empowered, stretch goals are useful ambition teasers. But when you feel overwhelmed, stretch goals are a recipe for paralysis. Michael Phelps needed a stretch goal. Julie needed a whisker goal, a target that was a hairsbreadth away from the status quo. We need these more modest steps because they help us get past the "startup costs"- the apprehension and fear- that deter us from doing the tasks we hate.

Ken Blanchard, author of the classic The One Minute Manager, knew that managers hated having to give feedback to employees. So he gave managers a whisker goal that he called "one-minute praisings." He pointed out that most managers put off giving feedback until something goes very wrong, and then they swoop in with criticism. He called it "seagull management": Managers fly in, make a lot of noise, dump on everyone, and then fly out. He challenged managers to give frequent, quickie assessments. Concentrate on catching your employees doing something right, he counseled, and then reinforce it with immediate, specific praise.

Whisker goals are particularly well suited to our current moment. Adversity taps our strength. When you've just laid off someone, it feels like too much to bear to offer constructive criticism to another employee. When you've given up your bonus and had your budget cut, it feels like too much to consider going back for that master's degree. In hard times, we retrench. We maintain. We certainly don't stretch.

But retrenchment is the wrong response to adversity. Adversity calls for change, and change doesn't arrive via a miracle: It arrives via a kick start. During World War II, the government needed to orchestrate a massive increase in industrial production at the exact same time as its most talented industrial minds were being called away to fight. Government officials trained new people to look for tiny steps forward, not big leaps. A training manual advised workers to "look for hundreds of small things you can improve. Don't try to plan a whole new department layout- or go after a big new installation of new equipment. There isn't time for these major items. Look for improvements on existing jobs with your present equipment."

Change can start with small measures, and it can be rewarded with small prizes. Maurer cites a Toyota employee-suggestion program. The carmaker receives 1.5 million employee suggestions every year, and it holds an annual awards ceremony to celebrate the single best idea. The lucky employee gets a fountain pen. (Lehman Brothers handed out milliondollar bonuses. How'd that work out?)

Dread and inertia are the enemy. But you have a powerful ally: the kitchen timer. Set it for five minutes and get to work clearing a path.

[Sidebar]
BIG WINNER The Biggest Loser promotes fitness by starting with 10 to 15 minutes of just some moving around. Michelle lost 110 pounds.

[Sidebar]
THE COMEBACK TRAIL
How setting modest goals can lead toward success
1. Debt Snowball
Financial struggles often feel insurmountable: Will I ever be able to retire if I can't get out of debt? Personal-finance guru Dave Ramsey recommends making a "debt snowball" by combining small amounts of money that would be spent on frivolities ("snowflakes"). The resulting lump sum, or snowball, can be used to pay off creditors.
2. Blockbuster Video
The veteran chain looked like a goner a year ago, after bleeding red in 2007. After implementing a series of small changes, such as increasing its focus on video games. Blockbuster's same-store sales rose 5.1% in Q3 2008.
3. Mickey Rourke
Once billed as the next Brando, the actor-cum-boxer let his erratic behavior derail his career. Rourke's turnaround began with a very personal role written for him in a low-budget movie, and his success in The Wrestler earned him a Golden Globe this year- and a second chance. Now, he has landed roles in two mainstream thrillers: The Informers (out May 1) and 13 (out next year). -Dan Macsai

[Author Affiliation]
Dan Heath and Chip Heath have re-released their best-selling book, Made to Stick: Why Some Ideas Survive and Others Die, featuring new content such as how to make strategies stick and unsticking an idea.
Feedback: heaths@fastcompany.com

Indexing (document details)

Subjects:Books,  Goal setting,  Personal development,  Physical fitness,  Lifestyles
Classification Codes9190 United States,  1220 Social trends & culture
Locations:United States--US
Author(s):Dan Heath,  Chip Heath
Author Affiliation:Dan Heath and Chip Heath have re-released their best-selling book, Made to Stick: Why Some Ideas Survive and Others Die, featuring new content such as how to make strategies stick and unsticking an idea.
Feedback: heaths@fastcompany.com
Document types:Feature
Document features:Photographs
Section:MADE TO STICK
Publication title:Fast Company. Boston: Mar 2009. , Iss. 133;  pg. 45, 2 pgs
Source type:Periodical
ISSN:10859241
ProQuest document ID:1659967171
Text Word Count1083
Document URL:

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