Content area
Abstract
This study investigated the relationship between DISC—a behavioral preference assessment tool—and PIAV—a personal interest, attitude, and value preference assessment tool. The objective of this study was to determine if there were correlations and differences between DISC and PIAV scores. The sample consisted of 600 assessment results obtained from the database of a behavioral consultant—300 sales professionals and 300 executives. The results showed there were significant (p < .05) correlations between DISC and PIAV scores. In addition, there were significant (p < .05) differences between the DISC and PIAV scores for men and women and sales professionals and executives.
The homogeneity of the sample limits the ability to generalize beyond men and women sales professionals and executives. Future studies are needed to determine whether differences and similarities exist between more heterogeneous groups.
