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A growing number of executive see social media as a good way to advance their careers.
More executives are realizing that social media represents an effective way to manage their reputations and boost their professional presence.
In a recent survey of 1,400 chief financial officers by staffing service Robert Half Management Resources, social media came in second - after connecting through professional groups - as the best way to increase professional visibility. Publishing articles, speaking, and volunteering for charitable groups were tied for third.
Paul McDonald, executive director of Robert Half Management Resources, says that for some time he has advised executives to participate in their professional societies or alumni associations. Now...