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[ E-BUSINESS ]
Online surveys make it easier to get feedback from your customers
Generally, the best way to get someone's opinion is simply to ask for it. Surveying customers has been a longtime business strategy, but now customer service and employee surveys have moved online. Companies like Quask, QuestionPro, and Inquisite are all providing businesses with the tools to create Internet surveys.
For many years, creating a customer survey meant either calling each client or sending out a massive mailing. Online survey software has lessened much of the energy spent on surveys by putting all the tools in one place. "The nice thing about Web-based surveys is that there's almost no cost and a quick turnaround," says Freddy May, CEO of Quask. "The tools are available to design the survey, and everything else is done for you."
While paper surveys could cost anywhere from 5 cents to 50 cents...