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Libraries, Mission, and Marketing: Writing Mission Statements That Work. By Linda K. Wallace. Chicago: ALA, 2004. 82p. 7 $27 (ISBN 0-9 879 39 890867-5).
Author Linda K. Wallace is ably qualified to write Libraries, Mission, and Marketing, a pithy and instructional volume. Not only has she worked for the American Library Association in its Public Information Office, she has also consulted for Library Communication Strategies (a Chicago-based firm that she co-founded).
In brief, the author has distilled her journalistic and public relations skills into a cogent eighty-two pages. Her goal is "to provide practical guidance and inspiration for writing a good mission statement, one that works both as a planning and communication tool" (vi). In addition to highlighting the choice ingredients of...