Citation/Abstract

3 essays on the economics of on line auctions: The posted price option puzzle and seller reputation

by Gessner, Michael Robert, Ph.D., University of Pennsylvania, 2007, 110 pages; AAT 3260907

Abstract (Summary)

This dissertation investigates three characteristics of online auctions. The first chapter investigates the seller's decision to offer a posted price option in an online auction. Sellers leave money on the table by choosing a posted price, as theory predicts. The second chapter studies how a seller's reputation affects ending transaction prices in auctions. This chapter improves the existing literature by controlling for endogenous seller choices and finds no returns to reputation. Finally, the third chapter investigates how buyer search costs impact returns to seller reputation in online auctions. Reputation does matter in this chapter, but it is unclear what role search costs play.

Indexing (document details)

Advisor:	Waldfogel, Joel
School:	University of Pennsylvania
School Location:	United States -- Pennsylvania
Keyword(s):	Economics, Auctions, Posted price option puzzle, Seller reputation, Online auctions, Search costs, eBay
Source:	DAI-A 68/05, Nov 2007
Source type:	Dissertation
Subjects:	Economics
Publication Number:	AAT 3260907
Document URL:	http://proquest.umi.com/pqdlink?did=1335361841&Fmt=7&clientI d=79356&RQT=309&VName=PQD
ProQuest document ID:	1335361841

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