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Monetizing mobile factors involved in development of mobile commerce: Korea, China, Japan
by Lennon, Mark Michael, Ph.D., University of Rhode Island, 2008, 206 pages; AAT 3346851

Abstract (Summary)

The problem of business model development and adaptation is endemic to new technologies. This problem is particularly acute when implemented in cross-cultural settings. This dissertation examines the development of business models in the emerging field of mobile commerce in Korea, China, and Japan. Factors that have been involved in this development are examined. A series of propositions are developed. Directions for future research are given.

Indexing (document details)

Advisor:Dholakia, Nikhilesh
School:University of Rhode Island
School Location:United States -- Rhode Island
Keyword(s):Business models, Wireless communications, Asia, Mobile commerce, Korea, China, Japan
Source:DAI-A 70/02, Aug 2009
Source type:Dissertation
Subjects:Management, Mass communications
Publication Number: AAT 3346851
ISBN:9781109015232
Document URL:http://proquest.umi.com/pqdlink?did=1679269391&Fmt=7&clientI d=79356&RQT=309&VName=PQD
ProQuest document ID:1679269391


 

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